Following the end of the Soviet era, capitalistic retailing and marketing have been reintroduced in the geographies we're visiting. College students there have grown up with the new economy, but their parents didn't.
How does that impact the way products are introduced, the way media is used for advertising, and how social media is embraced?
You'll need to sign up for the travel seminar to find out.
To provide some insight into wartime life in Poland, we've selected The Zookeeper's Wife as a pre-trip reading. You can find the New York Times Book Review about it here: http://www.nytimes.com/2007/09/09/books/review/Max-t.html?_r=0
Meanwhile, know that the book reviewer wrote "At her lowest moment during the war, Antonina wonders whether the horrible period she was enduring wasn’t 'a sort of hibernation of the spirit, when ideas, knowledge, science, enthusiasm for work, understanding and love — all accumulate inside' where 'nobody can take them from us.'" The book is not a Holocaust story per se, but it certainly provides the reader with views into life during the Holocaust and the Occupation of Poland.
Another reviewer writes "With her exuberant prose and exquisite sensitivity to the natural world, Diane Ackerman engages us viscerally in the lives of the zoo animals, their keepers, and their hidden visitors. She shows us how Antonina refused to give in to the penetrating fear of discovery, keeping alive an atmosphere of play and innocence even as Europe crumbled around her." http://www.us.worldbooknight.org/books/2014/item/449-the-zookeeper%E2%80%99s-wife-a-war-story
Learning the history is the key to learning about the consumers. And yes, we certainly will go to see the zoo when we are in Warsaw.
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